You use Promotional Videos, of course!
These videos are short, engaging pieces that explain a product or service in a simple way. Because of their use of storytelling and high-quality, promo videos are very engaging and powerful.
They can explain any kind of business idea, and they do it in just 90 seconds or less. In fact, creating one of these videos is the best thing you can do (marketing-wise) when you need to communicate a lot of complex information to your audience!
We’ve made a lot of animated promo videos, so maybe you’ll think we’re a little bit biased in our love for them. But the fact is that these videos are one of the most used marketing tools right now because they’re really effective.
Marketers love them – and the stats also back us up!
Almost 95% of internet users have watched one of these videos to learn more about a product or service. It is true that people will prefer to watch an engaging and straightforward video to learn about a certain topic than read thousands of words worth of complex information.
But there are a lot of other reasons why these videos are so popular…
They get shared a lot
Your viewers will take action
These videos are specifically designed for your audience to be engaged and watch it all the way through – so they’ll respond positively to a strategically placed call to action. With this, you can make them subscribe to your newsletter, fill a form, download specific material, visit your online shop…
They build brand awareness
If your animated sales video is done right, then it’ll feature branded details like your brand’s colors, customized characters and such. This way, your audience will know who’s behind the video: because it will be customized to fit perfectly in with the rest of your brand’s communications.
Besides this, promotional videos can easily be adapted to mobile logic, help your audience get the most of visual and verbal learning (people prefer to learn things with video instead of text!), and will boost your online visibility and rank you higher in search engines (when your audience spends enough time watching your videos on your website, search engines like Google will know that your content is useful and popular, so they’ll rank you higher!).
